Associate Creative Director - Health Tech

About the role:

A venture-backed health-tech company with a global footprint is building a new creative function from the ground up, and looking for an Associate Creative Director to run it. You'll lead creative pods: writer/art director pairs, producing high-volume performance creative across Meta, Google, CTV, and social. You own the creative quality bar and build a creative system.

Role Responsibilities:

- Lead and mentor creative pods through two-week production sprints, each delivering creative variations across formats and audience segments

- Set the creative quality bar for all performance output - hooks, scripts, static, video, carousel

- Partner with the Growth Strategist to translate performance data (CPA, hook rates, audience response) into creative briefs and testing hypotheses

- Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative

- Build and evolve a scalable creative production system: templates, format matrices, review cadences

- Develop audience-segmented creative strategies across priority segments

- Work closely with the Global creative team on brand consistency across performance and brand work

- Present creative rationale and performance learnings to leadership with clarity and conviction

Requirements:

- 8+ years in creative roles, ideally with leading teams in a D2C, performance marketing, or digital-first environment

- A portfolio that shows you can make things that sell, performance creative that worked, with evidence of why

- Deep understanding of Meta and paid social creative best practices - you know what stops a thumb and what converts

- Experience running sprint-based or agile creative production

- Sharp, constructive creative feedback that elevates a team's output

- Comfort reading a performance dashboard and translating it into creative direction

- A strong, articulable point of view on what makes copy and design work in a feed environment