Posted By
Posted in
Sales & Marketing
Job Code
1623194
Whizz HR is hiring Associate Creative Director Copy for leading and award winning digital media agency in Bangalore.
Key Responsibilities:
- Set the creative direction and vision for our copywriting team, ensuring alignment with the overall brand strategy and business objectives.
- Supervise, mentor, and inspire a team of copywriters, providing guidance and feedback to foster their professional growth and ensure consistent quality in their work.
- Generate original and impactful copy concepts that capture the essence of our brand, align with marketing objectives and engage our target audience.
- Oversee the development and execution of creative campaigns, collaborating closely with crossfunctional teams to ensure cohesive messaging across various channels and platforms.
- Develop and maintain a strong and consistent brand voice, ensuring that all copy aligns with our brand guidelines and effectively communicates our values, personality, and positioning.
- Work closely with the marketing team to develop and execute content strategies that align with business goals, drive engagement, and meet the needs of our target audience.
- Stay up to date with industry trends, competitor activities, and audience insights to inform creative strategies and optimize copywriting approaches.
- Collaborate with clients and internal stakeholders to understand their objectives, provide creative solutions, and present concepts and ideas in compelling and persuasive manner.
- Ensure the accuracy, consistency, and adherence to brand guidelines in all copy deliverables, reviewing and providing feedback to ensure high-quality standards.
- Monitor and evaluate the performance of creative campaigns and initiatives, analyzing data and metrics to measure their effectiveness and identify areas for improvement.
Qualifications and Skills:.
- Bachelor's degree in advertising, Marketing, Journalism, or a related field (advanced degree preferred).
- Proven experience of 5-6 years in a senior-level copywriting role.
- Excellent command of written and verbal communication, with exceptional storytelling and persuasive skills.
- Strong leadership and team management abilities, with a track record of mentoring and inspiring creative teams.
- Deep understanding of branding, marketing, and advertising principles.
- Proficiency in developing creative concepts and executing copy across various media channels, including digital, print, social media, and video.
- Highly creative mindset with the ability to think strategically and translate ideas into actionable plans.
- Exceptional attention to detail and commitment to quality.
- Strong project management and organizational skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Proficiency in industry-standard software and tools related to copywriting and creative development.
- Knowledge and hands-on application capability of Gen AI tools.
- Strategic knowledge & brand building capabilities.
- Should have led a team before.
- Experience in integrated advertising mainline and digital.
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Posted By
Posted in
Sales & Marketing
Job Code
1623194