Associate Brand Manager - Internet/eCommerce

A. Brand Strategy & Execution:

- Define and implement the brand strategy, messaging frameworks and value proposition

- Ensure consistency in brand communication across all platforms - web, mobile, social, marketplace, partner communications.

- Develop brand-guideline materials, tool-kits and campaign assets for internal and external use.

B. E-Commerce Marketing & Growth:

- Lead growth marketing, performance campaigns, conversion optimisation, seller onboarding support.

- Coordinate with product/category teams on storefronts, merchandising, catalogue optimisation and UI/UX improvements.

- Conduct competitor benchmarking (including other digital commerce platforms, marketplace ecosystems) and provide actionable insights.

C. Social Media, Content & Engagement:

- Own the social media strategy: content calendar, campaign ideation, execution, performance tracking.

- Manage agency/vendor relationships as needed.

- Monitor brand sentiment, handle online reputation, and respond to emerging issues with agility.

D. Analytics & Insights:

- Use tools like Google Analytics (GA4), Data Studio, Ads Manager, marketplace dashboards to measure performance.

- Identify key funnel drop-offs, conversion bottlenecks, category-wise seller behaviour patterns.

- Translate data into strategic recommendations and present to senior leadership.