Associate Brand Manager - Financial Technology

Associate Brand Manager - Financial Technology

Responsibilities:

- Action and analyze consumer insights mining

- Communicate moneyview's Brand Positioning and mission

- Translate brand elements into GTM with media-mix for various products across ATL, Digital & BTL

- Be the SPOC for marketing, collaborate with cross-pod/external agencies to develop & execute plans

- Lead creative & content development across offline and online assets

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Devise innovative growth strategies via continuous A/b with measurable impact

- Align the company around the brand's direction, choices and tactics

Ideal Candidate :

- Should be a hustler, to navigate the course of marketing roadmap; experience with ecommerce or BFSI companies will be a plus.

- 4-5 years of work experience in core brand and marketing communication roles

- Solid grounding in marketing with particular skills required in strategy, content / advertising development and digital

- Strong Analytical skills & proven record in translating consumer and customer insight into effective growth drivers

- Commercial & project management experience, to ensure that recommended marketing plans are successfully implemented in market

- An eye for detail; should be able to guide creative team on design

- Good communication skills

- MBA/PG in Marketing or Mass Communication from top college