Associate Account Director

Job Title: Associate Account Director

About the Company

GenY Medium is a national, independent digital marketing agency focused on providing performance marketing and digital-creative solutions to enterprise brands and post-Series A startups.

With a team of 100+ professionals, GenY Medium has rapidly secured digital mandates from several iconic national and global brands.

Role Overview

We are looking for an Associate Account Director to support the strategic leadership and execution of key performance marketing accounts. This role involves managing a team of account managers, overseeing campaign delivery, and servicing high-value clients across performance marketing and SEO.

Working closely with the Account Director, you will play a critical role in driving account performance, strengthening client relationships, and improving internal processes. This is a data-intensive role requiring strong expertise in platforms such as Google Ads, Meta Ads, GTM, and GA4.

Key Responsibilities

- Support the Account Director in leading and managing key client accounts, ensuring high-quality delivery and performance

- Manage, coach, and mentor a team of account managers, fostering a culture of continuous improvement

- Build and maintain strong relationships with key clients while ensuring alignment with business goals

- Collaborate with cross-functional teams (content, design, analytics, and tech) to enhance campaign effectiveness and operational efficiency

- Analyze campaign performance data and contribute to strategic recommendations for optimization and growth

- Conduct regular reviews of campaign pacing, performance, and KPIs with internal teams and clients

- Identify and support upsell and cross-sell opportunities to drive revenue growth

- Troubleshoot campaign, tracking, and tagging issues (pixels, GTM, etc.)

- Ensure smooth execution of campaigns while maintaining strong attention to detail and timelines

- Support conflict resolution for both client and internal team challenges

- Contribute to process improvements, team initiatives, and special projects

- Step in as lead account manager or strategist for complex accounts when required

Knowledge & Skill Set Required

- Strong project management and organizational skills

- Excellent communication, presentation, and client servicing abilities

- Strong analytical mindset with the ability to interpret data and derive insights

- Proficiency in digital advertising platforms (Google Ads, Meta Ads, SEO, programmatic, etc.)

- Working knowledge of Google Tag Manager, Google Analytics (GA4), and reporting dashboards

- Strong collaboration skills and ability to work across teams

- High attention to detail and problem-solving capability

- Proficiency in tools such as Excel, PowerPoint, Word, and CRM platforms (e.g., Salesforce)

- Strong understanding of the digital marketing ecosystem and emerging trends

Education & Experience

- MBA or equivalent (preferred but not mandatory)

- 6+ years of experience in digital marketing, account management, or advertising operations

- Commitment to delivering high-quality client outcomes and driving team performance

- 3+ years of experience managing client-facing teams

- Proven ability to support leadership, manage stakeholders, and deliver on performance goals

Key Expectations

- Ability to work under the guidance of an Account Director while taking ownership of execution and team management

- Strong leadership potential with a collaborative and solution-oriented approach

- Capability to balance strategic thinking with hands-on execution

- Commitment to delivering high-quality client outcomes and driving team performance