Core Responsibilities :

1. Sales Excellence & Process Optimization :

- Design and standardize BNPL sales processes across channels and geographies.

- Identify bottlenecks and improve sales funnel efficiency.

- Develop SOPs, playbooks, and operational frameworks for field and inside sales teams.

- Drive automation initiatives to improve turnaround time and productivity.

2. Strategic Initiatives :

- Support launch of new BNPL products, partnerships, and sales programs.

- Collaborate with Product, Risk, Operations, Marketing, and Tech teams for execution readiness.

- Lead pilot programs and scale successful initiatives across the organization.

- Conduct market and competitor analysis to identify growth opportunities.

3. Performance Analytics & MIS :

- Build and manage sales dashboards, KPIs, and business performance reports.

- Analyze funnel metrics including lead generation, conversion, activation, merchant onboarding, and portfolio growth.

- Generate actionable insights to improve productivity and revenue outcomes.

- Track target vs achievement across teams and regions.

4. Sales Governance & Compliance :

- Ensure adherence to regulatory guidelines, internal controls, and sales governance standards.

- Monitor process compliance and audit readiness.

- Implement quality frameworks for merchant onboarding and partner acquisition.

5. Training & Capability Building :

- Create training modules for sales teams on BNPL products, systems, and sales processes.

- Conduct refresher sessions and knowledge assessments.

- Enable continuous learning and best practice sharing across teams.

6. Stakeholder Management :

- Work closely with Regional Sales Heads, Business Leaders, Product, Risk, and Operations teams.

- Coordinate with external partners, fintech alliances, and merchant ecosystems where required.

- Present business reviews and strategic recommendations to senior leadership.

Required Skills & Competencies :

Functional Skills :

- Sales analytics and dashboarding

- Business process optimization

- Data-driven decision making

- BNPL / lending ecosystem understanding

- Sales governance and reporting

- Program and stakeholder management

Technical Skills :

- Advanced Excel

- Power BI / Tableau

- SQL (preferred)

- CRM tools

- Strong presentation and reporting skills

Behavioral Competencies :

- Strategic thinking

- Problem-solving mindset

- High ownership and execution orientation

- Strong communication and influencing skills

- Cross-functional collaboration

- Attention to detail

Other Requirements :

- Experience in scaling BNPL or fintech sales operations

- Strong analytical and commercial acumen

- Ability to work in fast-paced, high-growth environments

- Exposure to merchant acquisition ecosystems is an advantage