Assistant Vice President - Relations & Go To Market - InsurTech Sector

AVP Relations & GTM

Role Overview:

As the AVP Relations & GTM, you will be the driving force behind building and nurturing strategic relationships with key partners and spearheading the go-to-market strategy for our innovative B2B solutions. Your day-to-day will involve collaborating closely with sales, product, and marketing teams to craft compelling narratives, execute impactful campaigns, and ensure seamless product launches. You will be the primary point of contact for key external stakeholders, fostering mutually beneficial partnerships that drive revenue growth and market penetration. This role directly impacts our ability to acquire new customers, expand our market share, and solidify our position as a leader in the industry.

Key Responsibilities

Analyst Relations:

- Go-To-Market Strategy

- Strategic Engagement: Build and nurture trusted relationships with key analysts through structured engagement programs, ongoing briefings, and roadmap sharing.

Go-To-Market Strategy:

- ABM Leadership: Develop and execute Account-Based Marketing programs targeting high-value insurers, reinsurers, and brokers.

- Cross-Functional Alignment: Partner with sales, solutions, and product leaders to ensure GTM campaigns align with business growth priorities.

Marketing Campaigns & Thought Leadership

- Content Strategy: Oversee the development of analyst-informed content (whitepapers, case studies, executive briefs, webinars) that reinforces credibility.

Performance Measurement & Optimization

- KPIs: Define and track success metrics across analyst engagement, ABM campaigns, and sales enablement adoption.

- MarTech & Analytics: Leverage CRM, ABM, and analytics platforms (Salesforce, HubSpot/Marketo, Tableau/Power BI) to measure ROI and optimize campaigns.

- Continuous Improvement: Implement feedback loops from sales and analysts to refine strategies.

Qualifications:

Experience & Expertise:

- 10+ years of progressive experience in B2B marketing, analyst relations, and GTM strategy, with at least 5+ years focused on the insurance or InsurTech sector.

- Proven track record of influencing analyst perception and securing favorable positioning in evaluations (e.g., Magic Quadrant, PEAK Matrix, Wave).

- Proficiency with CRM and ABM platforms (Salesforce, Marketo, HubSpot, Demandbase, 6sense) and analytics tools.