Assistant Vice President - Product

Job Description:

This role blends product management, product marketing, adoption, and revenue ownership, with a strong focus on product-led growth (PLG), activation, and scalable GTM strategies across SaaS and payments.

The incumbent will partner closely with Engineering, Business Development, Marketing and Client Delivery to drive customer-centric innovation, market expansion, and sustainable revenue growth.

Key Responsibilities:

Product Development & Lifecycle Management:

- Lead product discovery, requirements definition, prioritization, and launch of new products and features.

- Translate customer needs into clear PRDs, success metrics, and adoption plans.

- Partner with Engineering to deliver scalable, secure, and high-performing platforms.

Product Adoption & Growth:

- Own activation, engagement, and retention metrics across the product funnel.

- Design and execute product-led growth initiatives, onboarding journeys, and in-product nudges.

- Improve funnel efficiencies from acquisition to activation to revenue realization.

Go-To-Market (GTM) & Product Marketing:

- Lead GTM strategy for new launches including positioning and messaging.

- Enable BD.

- CD teams with use-case narratives, and competitive insights.

- Build customer credibility through case studies, testimonials, and SaaS review platforms.

Revenue & Business Ownership:

- Drive revenue growth through low-touch account management, churn prevention, upsell, and cross-sell strategies.

- Monitor product P&L, unit economics, and ROI for new initiatives.

- Support leadership with data-driven insights for strategic decisions.

Cross-functional Leadership:

- Collaborate with Engineering, Business Development, Marketing and Client Delivery to ensure alignment on growth goals.

- People Management & Mentorship

- Foster a culture of customer obsession, experimentation, and continuous learning.

- Mentor the team and drive best practices across teams