Assistant Vice President - Pharma Domain

Job Title: AVP - Retailer Shakti

Industry: Pharma Retail

Experience: 10-15 years

Location: Rajarhat

Role Overview

This role sits at a senior leadership level and focuses on building and strengthening retailer-led growth initiatives within the pharma retail space. The AVP - Retailer Shakti will be responsible for driving strategic partnerships with retailers, improving network performance, and ensuring sustainable business expansion across assigned markets. The position requires a strong balance of field understanding, people leadership, and business strategy.

Key Responsibilities

- Lead and scale retailer engagement programs to improve reach, loyalty, and overall retail performance.

- Develop long-term strategies to strengthen relationships with key retailers and distribution partners.

- Monitor sales performance, market coverage, and retailer productivity, and take corrective actions where required.

- Work closely with sales, supply chain, and marketing teams to ensure seamless execution of retail initiatives.

- Drive adoption of new programs, schemes, and processes at the retailer level.

- Analyze market trends, competitor activity, and retailer feedback to refine strategies.

- Build, mentor, and manage regional or zonal teams, ensuring clear goals and accountability.

- Ensure compliance with internal policies and regulatory requirements specific to pharma retail.

Key Requirements

- 10-15 years of experience in pharma retail, sales operations, or channel management, with exposure to senior leadership roles.

- Strong understanding of retailer dynamics, distribution models, and on-ground market realities.

- Proven ability to design and execute large-scale retailer programs.

- Excellent leadership, stakeholder management, and decision-making skills.

- Comfortable working in a fast-paced, target-driven environment.