Assistant Vice President - Marketing Transformation - Retail/FMCG/D2C

You will lead end-to-end initiatives that modernize and scale our marketing capabilities across paid media, CRM, and social channels, with a clear focus on business outcomes and measurable impact. This role is ideal for a hands-on leader from product-led industries (CPG, retail, beauty, or D2C) who can seamlessly connect marketing operations and analytics to drive transformation.

Key responsibilities:

- Design and drive large-scale marketing transformation programs, including operating model, processes, and technology changes across paid media, CRM, and social.

- Own the transformation roadmap: define objectives, success metrics, governance, and milestones, and ensure alignment with senior stakeholders in Marketing, Product, and Finance.

- Partner with analytics teams to define KPIs, build performance dashboards, and translate data into clear optimization actions and continuous improvement.

- Lead change management: communication, training, adoption tracking, and embedding new ways of working into BAU marketing teams.

- Stay on top of market, martech, and channel trends, proactively identifying new levers to improve acquisition, engagement, and retention.

Required experience and skills:

- 8-15 years of experience in marketing/digital marketing with recent, hands-on exposure to performance marketing, CRM, and social.

- Proven track record independently leading marketing transformation or large change initiatives in the current or most recent organization.

- Strong understanding of full-funnel marketing, customer journeys, and how to use media and CRM levers to drive commercial outcomes.

- Demonstrated ability to "knit" marketing operations and marketing analytics, working closely with cross-functional and senior stakeholders.

- Excellent communication, problem-solving, and stakeholder management skills; comfortable working in fast-paced, ambiguous environments and flexible for shift support.

Preferred background:

- Experience in product-centric industries such as CPG, retail, beauty, or D2C brands.

- Exposure to structured improvement methodologies (e.g., Lean, Six Sigma); Green/Black Belt certification is preferred but not mandatory.

- Experience avoiding purely coordination/PMO work, with clear ownership of marketing strategy, metrics, and delivery.