Job Description:

We are looking for an experienced Assistant Vice President Marketing to lead the marketing strategy and execution for our real estate new project launches. The ideal candidate will have strong experience in building project-level marketing strategies, creating market buzz, driving qualified leads, and supporting sales velocity from pre-launch through launch and post-launch phases.

Key Responsibilities:

1. New Project Launches:

- Lead end-to-end marketing strategy for new residential/commercial real estate project launches.

- Develop launch plans covering pre-launch, launch and post-launch phases.

- Define project positioning, target audience, USPs, communication strategy and go-to-market plan.

- Create launch calendars, budgets and marketing milestones in alignment with sales objectives.

- Drive successful project launches across multiple geographies and customer segments.

2. Brand & Campaign Management:

- Develop compelling project branding, creative communication and marketing collateral.

- Lead integrated campaigns across digital, social media, print, outdoor, events, PR and other relevant channels.

- Work closely with creative, media, PR, digital and agency partners.

- Ensure consistency of brand positioning and project communication across all touchpoints.

3. Digital & Lead Generation:

- Drive performance marketing and digital campaigns to generate high-quality sales leads.

- Monitor CPL, CAC, lead quality, conversion rates, ROI and overall campaign performance.

- Leverage data and customer insights to continuously optimise campaigns.

- Work closely with CRM and sales teams to improve lead nurturing and conversion.

4. Market Research & Strategy:

- Conduct market, competitor and customer research before every major launch.

- Identify market trends, pricing perceptions, customer preferences and competitive positioning.

- Develop differentiated marketing strategies based on project location, product and target audience.

5. Sales Alignment:

- Work closely with Sales and CRM teams to ensure marketing initiatives directly support revenue and booking targets.

- Develop sales enablement tools, launch presentations, brochures, digital assets and customer communication.

- Track marketing contribution to site visits, bookings and revenue.

6. Budget & Agency Management:

- Own project marketing budgets and ensure effective utilisation of marketing spends.

- Evaluate and manage agencies, media partners, creative partners and other vendors.

- Negotiate commercial terms and ensure timely delivery of campaigns.

Key Performance Indicators:

- Successful and timely execution of new project launches

- Lead generation and lead quality

- Site visits and booking contribution

- Marketing ROI / ROAS

- Cost per lead and customer acquisition cost

- Brand awareness and project visibility

- Marketing budget adherence

- Sales velocity during launch and post-launch phases