Company Overview:

Our client is a prominent real estate developer based in Hyderabad, recognized for delivering high-quality residential developments that redefine urban living. With a robust portfolio of two active premium residential projects and a strategic pipeline of three upcoming launches scheduled over the next 9 to 12 months, the firm is currently in a high-growth phase. The company fosters a culture of excellence and operational precision, focusing on creating sustainable value for homeowners and investors alike within the competitive Hyderabad real estate market.

Role Overview:

The AVP - Marketing will serve as a strategic leader responsible for steering the brand identity and marketing engine of the firm. Reporting directly to Piali, you will oversee the end-to-end marketing lifecycle, from conceptualizing brand positioning for new project launches to executing high-impact lead generation campaigns. You will work closely with sales, project management, and external creative agencies to ensure the brand maintains a premium market presence. Your primary mandate is to drive market share and brand recall in a landscape dominated by established players like Aparna Infra, My Home, Godrej, and Sobha.

Key Responsibilities:

- Lead the end-to-end marketing strategy for upcoming residential project launches to ensure high visibility and strong market entry.

- Manage the brand architecture and positioning to differentiate the firm's offerings against key competitors like Aparna Infra and My Home.

- Oversee the entire marketing mix, including digital performance marketing, traditional media, and on-ground activations to drive qualified lead flow for the sales team.

- Direct the creative and content strategy to ensure consistent brand messaging across all customer touchpoints.

- Analyze market trends and competitor activity to refine pricing and product positioning strategies for the current and future project pipeline.

- Collaborate with internal stakeholders to align marketing budgets with sales targets and business growth objectives.

Required Skillset:

- Proven ability to build and scale real estate brands, with a deep understanding of the Hyderabad property market dynamics.

- Demonstrated expertise in managing high-budget marketing campaigns, including performance marketing, SEO/SEM, and large-scale project launches.

- Strong analytical capabilities to interpret consumer data and market research, translating insights into actionable business strategies.

- Exceptional leadership and stakeholder management skills, with the ability to influence cross-functional teams and manage external agency partners effectively.

- Excellent communication skills, both written and verbal, to articulate brand vision and lead high-level presentations.

- A minimum of 10 to 20 years of professional experience in marketing, specifically within the real estate sector.

- This role is based in Hyderabad and requires a full-time, on-site presence to oversee project sites and team operations.