Job Title: AVP - Marketing Location: Lower Parel, Mumbai Industry: Insurance (Travel) Experience: 14+ years in marketing, preferably in BFSI or insurance Role Overview: We are seeking a dynamic and strategic AVP - Marketing to lead the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. The ideal candidate will bring a strong understanding of the insurance industry, have a creative eye for storytelling, and demonstrate the ability to drive brand visibility and customer engagement through impactful marketing programs. Key Responsibilities: Campaign Strategy & Execution - Develop and manage 360-degree marketing campaigns across digital, print, OOH, and BTL channels. - Align marketing plans with business goals, product launches, and customer acquisition objectives. - Collaborate with cross-functional teams to localise and adapt campaigns based on regional needs. Brand Management - Define and refine the company's brand strategy, voice, and visual identity across touchpoints. - Ensure brand consistency in messaging, tone, and visual representation across platforms. - Manage brand health metrics and conduct regular brand audits. Public Relations & Communications - Lead PR strategy, manage media relationships, and oversee press releases and external communications. - Position the company and leadership as thought leaders through media opportunities, speaking engagements, and editorial content. - Manage crisis communications and reputational risk in alignment with compliance and legal. Content & Corporate Communication - Oversee the development of engaging content for campaigns, brochures, newsletters, and digital assets. - Craft executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership. Agency & Vendor Management - Manage and coordinate with creative, media, and PR agencies to ensure timely and cost-effective execution. - Negotiate contracts, track deliverables, and ensure quality standards. Qualifications & Skills: - MBA in Marketing, Communications, or a related field. - 14+ years of experience in marketing, with at least 5 years in the insurance or BFSI sector. - Proven track record in leading multi-channel marketing campaigns and brand initiatives. - Strong understanding of PR, corporate communications, and media strategy. - Excellent written and verbal communication skills. - Ability to manage budgets and multiple external stakeholders. Preferred Attributes: - Data-driven mindset with a strong grasp of marketing analytics and campaign ROI. - Creative thinker with a strong aesthetic sense and attention to detail. - Agile and collaborative team leader with the ability to influence senior stakeholders.

Mumbai

Assistant Vice President - Marketing - Insurance 

Job Description for Assistant Vice President - Marketing - Insurance  in HR Yaar in  Mumbai for (14-20) years of experience. Apply Now!