Assistant Vice President - Marketing/Digital Marketing - BFSI

Location: Mumbai | Reports to: CMO

Role Overview:

Seeking a digital marketing leader to drive performance, elevate brand presence, and own end-to-end digital growth. The AVP - Marketing will lead performance channels, social media, and website experience to deliver high-impact results.

Key Responsibilities:

- Lead and optimize SEO/SEM, email, and display campaigns for strong ROI

- Strengthen social media presence through engaging content and community growth

- Own website UX, performance, and conversion improvements

- Coordinate with internal teams and external partners for integrated campaigns

- Stay ahead of digital and consumer trends

What You'll Bring:

- 7-10 years' experience in digital marketing

- Proven expertise in performance marketing, social media, and website management

- Hands-on experience with analytics, ad platforms, and automation tools

- Strong analytical and creative problem-solving abilities

- MBA in Marketing preferred