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434
434
Applications: 182
Recruiter Actions: 27
Posted in
Sales & Marketing
Job Code
1592203
Assistant Vice President/Head - Marketing - Real Estate
Posted 4 months ago
Posted 4 months ago
Assistant Vice President - Marketing - Real Estate
Head Marketing - Luxury Real Estate
Industry: Real Estate (Candidates from other industries will not be considered)
Job Description :
- Strategize marketing and communication initiatives to enhance brand salience, improve brand equity and new product launches.
- Staying abreast of the best trends / practices in branding / digital through social media & Industry benchmarking.
- Support sales strategy by enhancing Brand Equity.
- Responsible for executing all trade related marketing campaigns including ATL, BTL and digital activities as part of the marketing plan.
KEY RESPONSIBILITIES :
Some of the Key result areas includes, but not limited to :
- Implement brand plans to deliver brand KPIs on Volume, Share, positioning.
- Ensure our brand messaging is strong and consistent across channels and marketing efforts (like events, campaigns, web pages and promotional materials).
- Analyze brand consumer behavior and retail tracks to assess brand health; analysis on projects.
- Implement key projects on the brand's Annual planning calendar.
- Identify opportunities to reach new market segments and expand market share.
- Monitoring Competition (acquisitions, Pricing changes and new products and features).
- Develop the media strategy and implement it's roll out
- Provide inputs for long term brand vision and strategy development.
- Execute brand initiatives customized by projects, channels or key customers.
- Drive cross functional teams and ensure achievement of volume and profitability targets, on special projects.
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Posted By
Job Views:
434
434
Applications: 182
Recruiter Actions: 27
Posted in
Sales & Marketing
Job Code
1592203
