Assistant Vice President/General Manager - Marketing - Healthcare/OTC - FMCG

AVP / GM Marketing - Healthcare (OTC) | Leading Indian FMCG Organization

Location: Open to Metro Cities (Mumbai / Delhi NCR / Bangalore / Kolkata)

Industry: FMCG / Consumer Healthcare / OTC

About the Organization

Our client is a leading Indian FMCG organization. The company has built a portfolio of trusted OTC and healthcare brands and is now focused on accelerating growth through innovation and digital transformation.

Role Overview

We are looking for a high-impact marketing leader to drive strategy and growth for the Healthcare (OTC) portfolio.

This role offers an opportunity to move beyond brand management into category leadership, with significant influence on business outcomes.

Key Responsibilities

- Drive end-to-end marketing strategy for OTC / healthcare brands

- Lead category growth, innovation pipeline, and brand building initiatives

- Strengthen digital and D2C marketing capabilities

- Manage P&L-linked decisions and optimize marketing investments

- Leverage consumer insights and analytics for business growth

- Collaborate with cross-functional teams (sales, R&D, supply chain)

- Build and mentor a high-performing marketing team

Ideal Candidate Profile

- 15-20 years of experience in FMCG / Consumer Healthcare / Personal Care

- Strong background in brand marketing (10+ years in FMCG)

- Recent exposure to digital / D2C marketing

- Experience in OTC / healthcare / wellness categories is preferred

- Candidates from leading FMCG / consumer healthcare organizations will be highly relevant

- Strong commercial acumen with ability to drive business impact

- Opportunity to lead and shape a growing OTC healthcare portfolio

- Larger scope than typical MNC roles - move from brand to category ownership

- High visibility role with leadership exposure

- Play a key role in digital transformation journey

- Strong career progression into Marketing Head / Category Head roles