Assistant Vice President/Director - Retention - Gaming

Job Overview:

We are looking for a dynamic, strategic, and results-driven leader to take on the role of AD/Director/VP - Business & Brand, focusing on user engagement, marketing, and retention for our esteemed clients. This high-impact leadership role will define the vision, build scalable strategies, and lead execution to enhance customer lifecycle value across digital B2C products.

You will be responsible for building and scaling a centralized campaign operations team, leading cross-functional collaboration to deliver personalized, timely, and data-driven engagement initiatives. Your work will directly influence retention metrics, user satisfaction, and brand loyalty, ultimately driving long-term growth and a vibrant customer community.

Key Responsibilities:

- Define and lead the vision and roadmap for user engagement and retention strategy across the customer lifecycle.

- Own the planning, execution, and performance of marketing campaigns, CRM strategies, push notifications, emails, in-app messaging, and loyalty programs.

- Build, mentor, and scale a high-performing campaign operations team, establishing best practices and workflows.

- Leverage data analytics to identify user behaviors, segment audiences, and drive targeted marketing strategies.

- Collaborate with Product, Analytics, Brand, and Customer Success teams to ensure cohesive communication and consistent brand messaging.

- Foster and grow an active user community, encouraging long-term engagement and advocacy.

Required Qualifications:

- 8+ years of proven experience in user engagement, marketing, or retention roles within B2C product-based companies.

- Strong leadership experience in managing teams and executing multi-channel campaigns at scale.

- Data-driven mindset with a deep understanding of marketing automation tools, CRM platforms, and engagement metrics.

- This is a rare opportunity to lead the engagement charter for high-growth digital brands and shape meaningful user journeys.