We are hiring for a client of Innoquest who are into Wealth and Investment Solutions.

We are looking for the candidates with more than 12 years of overall experience and 7-10 years of demonstrable experience in leading and managing digital marketing campaigns, especially in performance marketing, social media, and website management.

Key Responsibilities:

Performance Marketing

- Plan, execute, and optimize all performance marketing campaigns, including SEO/SEM, marketing database, email, and display advertising.

- Measure and report campaign performance against ROI and KPIs.

- Identify trends and insights to optimize spend and performance.

- Conduct experiments and conversion tests to improve campaign effectiveness.

Social Media Marketing

- Develop and implement social media strategies to build brand presence and raise awareness.

- Design, build, and maintain the company's social media profiles and daily messaging.

- Create engaging written, graphic, and video content tailored for social platforms.

- Monitor, analyze, and report on social media performance, adjusting strategies as needed.

Website Management

- Oversee the design, content, and usability of the company website to enhance user experience.

- Collaborate with internal teams to create and optimize landing pages.

- Use analytics tools to evaluate and improve website performance and customer journeys.

Collaboration & Integration

- Work closely with internal teams and group companies to align digital marketing initiatives with broader business objectives.

- Manage relationships with agencies and vendor partners to execute campaigns effectively.

- Collect and evaluate customer feedback to inform digital strategies.

Market & Competitor Analysis

- Evaluate competitor digital marketing strategies and develop plans to maintain a competitive edge.

- Stay updated on emerging technologies and digital marketing trends, providing thought leadership for adoption where appropriate.

General Marketing Knowledge

- Maintain an overall understanding of other marketing activities to ensure cohesive and integrated marketing efforts.

- Support the execution of broader marketing campaigns and initiatives as needed.

Skills & Qualifications

- Highly creative with experience in identifying target audiences and devising engaging digital campaigns.

- Strong analytical skills and data-driven thinking.

- Proficiency in analytics tools such as Google Analytics.

- Performance Marketing Tools - These include platforms and software used to manage and optimize paid marketing campaigns, such as: SEO/SEM tools, Email marketing platforms, Display advertising tools, and Marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud).

- Excellent written and verbal communication skills, including creative writing.

- Up-to-date with the latest trends and best practices in online marketing.

- Working knowledge of HTML, CSS, and JavaScript is preferred.

- MBA in Marketing.

- 7-10 years of demonstrable experience in leading and managing digital marketing campaigns, especially in performance marketing, social media, and website management.