Assistant Vice President - Digital Marketing

Roles & Responsibilities:

Performance Marketing:

- Plan, execute, and optimize all performance marketing campaigns, including SEO/SEM, marketing database, email, and display advertising.

- Measure and report campaign performance against ROI and KPIs.

- Identify trends and insights to optimize spend and performance.

- Conduct experiments and conversion tests to improve campaign effectiveness.

Social Media Marketing:

- Develop and implement social media strategies to build brand presence and raise awareness.

- Design, build, and maintain the company's social media profiles and daily messaging.

- Create engaging written, graphic, and video content tailored for social platforms.

- Monitor, analyze, and report on social media performance, adjusting strategies as needed.

Website Management:

- Oversee the design, content, and usability of the company website to enhance user experience.

- Collaborate with internal teams to create and optimize landing pages.

- Use analytics tools to evaluate and improve website performance and customer journeys.

Collaboration & Integration:

- Work closely with internal teams and group companies to align digital marketing initiatives with broader business objectives.

- Manage relationships with agencies and vendor partners to execute campaigns effectively.

- Collect and evaluate customer feedback to inform digital strategies.

Market & Competitor Analysis:

- Evaluate competitor digital marketing strategies and develop plans to maintain a competitive edge.

- Stay updated on emerging technologies and digital marketing trends, providingthought leadership for adoption where appropriate.

General Marketing Knowledge:

- Maintain an overall understanding of other marketing activities to ensure cohesive and integrated marketing efforts.

- Support the execution of broader marketing campaigns and initiatives as needed.

Skills & Competencies:

- Highly creative with experience in identifying target audiences and devising engaging digital campaigns.

- Strong analytical skills and data-driven thinking.

- Proficiency in analytics tools