Assistant Vice President - Digital Business - BFSI

Description:

Job Description: AVP - Digital Business

Role Overview:

We are looking for a senior business and product leader to own and scale a digital wealth / financial services business. This role will be responsible for driving revenue, AUM growth, customer activation, and retention, while leading a core team of Product Managers and Growth Managers.

The AVP - Digital Business will partner closely with Engineering, Data, Marketing, and Finance to build a high-retention, product-led, scalable digital business with strong unit economics.

Key Responsibilities:

Business Ownership:

- Own end-to-end business outcomes including AUM growth, net inflows, revenue, and customer retention

- Make data-driven trade-offs between growth, profitability, and long-term value creation

- Act as the single-threaded owner for business performance and outcomes

Retention, Expansion & Growth:

- Own lifecycle levers such as activation, engagement, churn reduction, and Net Revenue Retention (NRR)

- Identify and scale growth, monetization, expansion, and reactivation opportunities

- Build systems to drive sustained customer engagement and long-term retention

Product & Execution Leadership:

- Define and execute a product-led growth roadmap grounded in deep customer insights

- Set clear OKRs, success metrics, and accountability for Product and Growth teams

- Build and run a high-velocity experimentation engine across product, lifecycle, and growth

- Work with external partners or vendors where required to accelerate execution

Strategy & Stakeholder Leadership:

- Partner with senior leadership to define strategy for the self-serve digital business

- Translate strategy into execution with clear priorities and measurable outcomes

- Communicate performance, risks, learnings, and priorities to leadership regularly

- Align Product, Growth, Marketing, Data, and Finance teams around shared goals

Required Experience & Skills:

- 3+ years of direct ownership of revenue, retention, or NRR metrics in an app/web-based digital business

- 10+ years of experience in digital or phygital financial services as a Product or Growth leader

- Proven track record of improving activation, conversion, churn reduction, and lifecycle growth

- Experience shipping and scaling digital financial products

- Strong ability to influence senior stakeholders and drive alignment without formal authority

- Excellent product intuition combined with strong data-driven decision-making

Preferred / Nice to Have

- Experience in wealth management, advisory, investments, or portfolio management platforms

- Exposure to digital-first and assisted/tele-service business models

- Experience working in 100500 employee start ups during growth or scale-up phases

- Pedigree education (IIT / IIM or equivalent)

What We Value?

- High Ownership & Agency: Ability to move fast and unblock yourself

- Outcome Orientation: Focus on business impact, not just feature delivery

- Intellectual Honesty: Willingness to challenge assumptions and surface risks early

- Collaboration: Builds trust and drives alignment across functions

- Customer Empathy: Deep understanding of customer behaviour in financial decision-making

Why This Role?

- Opportunity to directly impact how families build long-term wealth

- Lead a profitable, scaled digital business with strong fundamentals

- Be part of a company on a high-growth journey toward IPO

- High-ownership environment with autonomy, trust, and leadership visibility

- Clear path to expanded scope and leadership growth

Location: Bangalore

Compensation: Competitive salary + ESOPs, aligned with experience