Assistant Vice President - Category Management - FMCG

Driving Sales :

- Responsible for top-line revenue goals within the established investment budget to achieve P&L goals

- Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs

- Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy

Monitoring Brand performance :

- Negotiate budgets, set goals, monitor and report on performance

- Secure Margins in line with overall guidance

- Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan

- Meet the plan for recognition and awareness of accountable brands

- Report performance against key metrics in approved formats

Improve customer experience and retention :

- Develop processes and procedures to drive customer retention

- Drive banner revenue through list growth, segmentation and increased efficiency.

- Analyse user experience across channels and touch points through web analytics and determine potential improvements