Assistant Vice President - Business Transformation - Marketing Operations Domain - BPO/ITeS/KPO

Role : AVP - Business Transformation ( Marketing Operations) - BPO/ITeS/KPO

Location : Mumbai

Roles and Responsibilities:

- Prior experience of digital transformation experience for large scale clients in Marketing Operations Domain

- Experience in creating and implementing transformation roadmaps for large scale clients

- Manage strategic marketing analytics engagements -across digital marketing, customer analytics & social media

- Ability to understand the as-is process; understand issues with the processes which can be resolved either through Data & AI or process solutions and design detail level to-be state

- Propose solutions to the client based on gap analysis that can generate long-term & sustainable value to the client

- Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc

- Drive thought leadership and prospect new ways of applying marketing analytics using data science models to make a business impact for clients

- Lead and manage multi-functional teams to help clients evolve data-driven marketing organizations

Educational Qualification / Work Experience:

- PG / MBA /Graduate with 10 to 14 yrs experience into Marketing Operations of which last 3+yrs into Business Transformation / Process Transformation / Use of Technology to Improve Performance.

- Have deep subject matter expertise in core Marketing Ops processes

- Conduct comprehensive process assessments to identify automation opportunities and design optimal technology-enabled workflows that reduce manual effort while improving accuracy

- Translate complex concepts into technical requirements and vice versa

- Develop business cases and ROI models for proposed transformation initiatives, including cost-benefit analysis and implementation roadmaps ( for Marketing Ops Processes)

- Six Sigma Trained / Certified would be an added advantage.