Assistant Vice President - Brand/Social Media & Communications - BFSI

Key Responsibilities:

1) Brand Leadership:

a. Drive brand strategy, positioning, and expression across all channels for Private Wealth, Investment Banking, Institutional Equities, Franchise and related businesses.

b. Ensure consistency of brand identity, tone, and visual language across internal and external communications.

c. Lead brand campaigns - conceptualization, execution, measurement, and optimization.

d. Manage agency partners for brand strategy, creative development, events, and digital communication.

2) Social Media & Digital Presence:

a. Build and execute a high-impact social media strategy tailored for HNI/UHNI audiences across

LinkedIn, Instagram, YouTube, X, Meta and emerging relevant platforms.

b. Oversee content calendars, campaign planning, and platform-specific engagement strategies.

c. Establish thought leadership through curated content, CXO visibility, and data-backed storytelling.

d. Monitor brand sentiment and digital reputation, ensuring proactive communication and risk management.

3) Communications:

a. Lead customer communication initiatives: announcements, advisories, customer engagement and leadership communication.

b. Create compelling narratives for newsletters, investor communication, presentations, whitepapers, and keynotes.

c. Support internal communication for culture, achievements, and leadership messaging.

4) Performance, Analytics & Governance:

a. Define performance KPIs across brand and social media initiatives; track and optimise outcomes.

b. Maintain regulatory compliance in all communication (SEBI, NSE, BSE, internal governance).

c. Build dashboards for visibility to leadership and business teams.