Assistant Vice President - Brand Marketing - Consumer Beauty

About the Company:

Our client is a rapidly expanding consumer beauty brand with a strong presence across online and offline markets

Roles and Responsibilities:

- Lead overall brand strategy, positioning, and annual marketing plans to drive growth.

- Manage integrated marketing campaigns (ATL/BTL/Digital) to increase visibility and engagement.

- Oversee new product launches and innovation initiatives based on market and consumer trends.

- Drive digital performance, D2C marketing, and channel optimization to improve ROI.

- Track campaign performance, manage agencies/stakeholders, and ensure consistent brand communication.

Skills and Qualifications:

- Bachelor's/Master's degree in marketing, business, or a related discipline.

- 8+ years of brand marketing experience within FMCG or consumer-centric industries.

- Expertise in ATL/BTL planning, digital campaigns, and new product launches.

- Strong analytical ability with strategic thinking and stakeholder management skills.

- Proven track record of driving brand equity