Assistant Vice President - Brand Management - Financial Services / FinTech

Role: AVP - Brand ( Financial Services / Fintech )

Department: Marketing

Reporting To: CEO

Location: Gurgaon

Role Summary: The AVP - Brand & Creative is a senior strategic leader responsible for shaping and elevating Organizations brand identity, creative vision, storytelling across all tough points. This role oversees brand strategy, creative development, content, campaign execution and PR.

The ideal candidate blends strategic brand leadership with hands-on creative direction, strong project management skills, and the ability to inspire cross functional teams.

Key Responsibilities:

Brand Strategy & Leadership

- Develop and evolve the companys brand strategy, architecture, positioning, and messaging frameworks

- Establish and maintain a consistent brand identity across all touchpoints

- Partner with senior leadership on long-term brand vision, market differentiation, and value proposition

Creative Direction

- Lead the internal creative team (designers, copywriters, videographers, etc.) and manage external creative agencies as needed

- Own creative direction for all major campaigns, digital assets, events, advertising, and product marketing materials

- Ensure all creative output is innovative, on-brand, and aligned with business objectives

Content & Storytelling

- Oversee development of compelling IPs, cohesive stories that humanize the brand and drive emotional connection

- Manage content strategy across social media channels including YouTube

Integrated Marketing & Campaign Execution

- Partner with marketing, communications, product, and sales teams to develop integrated campaigns

- Lead creative development for brand launches, product rollouts, and cross-channel initiatives

Team Leadership & Operations

- Manage, mentor, and develop a high-performing creative and brand team

- Build scalable creative operations, workflows, and systems for asset management and production

- Oversee creative budgets, agency relationships, timelines, and resource allocation

Insights & Performance

- Analyze brand health, consumer insights, competitive positioning, and creative performance metrics

- Drive continuous optimization of creative based on data and testing

- Monitor cultural, design, and digital trends to keep the brand fresh and relevant

Educational Qualification / Work Experience & Skills:

- PG/MBA in Marketing / Communications with 10+ years of experience in brand management, creative direction, or marketing leadership

- Proven experience leading creative teams and managing large-scale brand initiatives

- Expertise in digital marketing, visual design principles, storytelling, and content development

- Excellent communication and presentation skills; able to influence at all levels

Preferred:

- Experience in Financial Services / Fintech / Startup

- Agency background or experience managing agencies