Brand Overview:

This is a fast growing, consumer focused kitchen and home solutions brand built for modern Indian households.

The brand blends thoughtful design, functionality, and technology to create products that integrate seamlessly into everyday life.

Operating in a competitive and evolving category, the business is focused on building long term brand equity through strong positioning, culturally relevant storytelling, and consistent execution across touchpoints.

Role Overview:

- This is a senior leadership role responsible for shaping how the brand is defined, experienced, and scaled.

- As AVP Brand Marketing, you will own the end to end brand charter and act as the custodian of brand strategy, narrative, and execution.

- The role requires balancing long term brand building with short term business priorities, while ensuring brand investments translate into measurable impact.

Key Responsibilities:

Brand Strategy & Positioning:

- Define and evolve Beyonds brand positioning, point of view, and voice.

- Build long-term brand equity while supporting near-term business goals.

- Shape how the brand shows up in culture, conversations, and kitchens.

Campaigns, Launches & Content:

- Lead integrated 360 brand campaigns across ATL, digital, social, PR, influencer, and retail.

- Own product launches and seasonal brand moments end-to-end.

- Partner with creative, media, and production agencies to deliver standout work.

Consumer Insight & Culture:

- Stay deeply plugged into modern Indian kitchens, consumer behaviour, and cultural shifts.

- Use research, data, and social listening to uncover insights and white spaces.

- Translate insights into sharp strategies and strong creative direction.

Brand x Business:

- Drive awareness, consideration, and preference through brand-led initiatives.

- Ensure creative ideas are grounded in clear objectives and outcomes.

- Partner closely with Growth and Performance teams to amplify brand impact.

Measurement & Learning:

- Own brand health metrics and campaign effectiveness tracking.

- Build feedback loops to learn, iterate, and improve continuously.

- Bring a data-informed, experimentation mindset to brand building.

Cross-Functional Leadership:

- Work closely with Product, Sales, Growth, Retail, and PR teams.

- Act as the internal brand custodian across the organization.

- Enable teams with clarity, alignment, and strong brand principles.

Brand Systems & Governance:

- Own brand guidelines, visual identity, and tone of voice.

- Ensure consistency across packaging, retail, content, and communication.

- Evolve brand systems to scale without losing soul.

Team & Culture:

- Build, lead, and mentor a high-performing brand and creative team.

- Set high creative standards with strong ownership and accountability.

- Develop future brand leaders, not just executors.

Mandatory Skills:

- 10 - 12 years of experience in brand marketing.

- Experience building consumer brands across FMCG, D2C, appliances, lifestyle, or tech.

- Proven ability to lead agencies and cross-functional teams.

- Strong strategic thinking with sharp creative judgment.

- Comfortable operating in fast-moving, growth-stage environments.

- Deep respect for craft, clarity, and outcomes.

Why should you apply for this job?:

- The brand has a clear and distinctive position in the market.

- Campaigns are culturally relevant, talked about, and linked to business impact.

- Brand health metrics show consistent improvement in consideration and preference.

- A strong brand team operates with ownership, clarity, and high standards.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time.