About the Role:

We are looking for a high-potential Assistant Product Marketing Manager to drive end-to-end product marketing for mobile apps. This role is ideal for someone who combines strategic thinking, creativity, and data-driven execution to build and scale B2C digital products.

You will work closely with Product, Growth, Design, and Analytics teams to take products from idea to launch to scale, impacting user acquisition, engagement, and retention.

Key Responsibilities:

- Drive new product ideation by collaborating with cross-functional teams and conducting market research to identify trends and opportunities

- Own and execute go-to-market (GTM) strategies for new launches, ensuring strong product - positioning and successful rollouts

- Conduct competitor and market research to identify differentiation opportunities and strengthen product positioning

- Manage the user lifecycle end-to-end, from acquisition to activation, engagement, and retention using data-driven insights

- Design and run A/B experiments to optimize campaigns, messaging, and key performance metrics

- Lead App Store Optimization (ASO) initiatives to improve app visibility, discoverability, and conversion rates

- Collaborate with internal stakeholders across Product, Design, Growth, and Sales to ensure alignment and execution excellence

- Work with external partners and vendors to support marketing initiatives and campaigns

Ideal Candidate Profile:

- 2-5 years of experience in product marketing for digital or tech products (B2C)

- Strong experience in pre-launch and post-launch marketing, including user research, positioning, and GTM planning

- Hands-on experience in launching or scaling mobile apps, preferably on iOS

- Proven ability to manage user lifecycle, campaigns, and growth initiatives using data and experimentation

- Strong analytical thinking with the ability to translate insights into actionable strategies

- Excellent communication and stakeholder management skills

Important Criteria:

- Candidates must be from B2C tech product companies such as Fintech, EdTech, AdTech, or TravelTech

- Profiles from e-commerce or service-led platforms (e.g., food delivery, ride-hailing, marketplace-first businesses) will not be considered

- Candidates should demonstrate stability, with at least 2 years in a role (one short stint is acceptable with strong prior tenure)

- Total experience should not exceed 5 years

Why Join Us:

- Opportunity to work on high-impact mobile products at scale

- High ownership and visibility in a fast-growing environment

- Work closely with cross-functional teams and leadership

- Strong learning curve with exposure to end-to-end product growth

Perks & Benefits:

- Flexible work hours and leave policies

- Salary advance options

- Maternity and paternity benefits, including adoption assistance

- Concierge and support services

- Team off-sites and celebrations

Beyond Work:

- Comprehensive insurance for you and your family

- Interest-free loans

- Gift vouchers for special occasions

- Fully equipped gym access

- Education sponsorship programs