Description:

We are looking for a highly driven Product Marketing professional with a passion for mobile apps and B2C products to join our growing team.

This role sits at the intersection of product, growth, and marketing, where you will own go-to-market strategy, user lifecycle, and app growth initiatives - from ideation to scale.

If you enjoy launching products, driving user growth, and using data to make decisions, this role is for you.

What Youll Do

Product Marketing & GTM

- Plan and execute end-to-end go-to-market strategies for new product launches

- Define product positioning, messaging, and value propositions

- Collaborate with product and engineering teams to align features with market needs

New Product Ideation

- Work with cross-functional teams to identify and validate new product ideas

- Conduct market research and trend analysis to uncover opportunities

User Growth & Lifecycle

- Drive user acquisition, activation, retention, and engagement strategies

- Optimize the user journey using data-driven insights

Performance Marketing & Experimentation

- Design and execute A/B testing experiments to improve conversion and engagement

- Track and optimize key growth metrics and KPIs

App Store Optimization (ASO)

- Improve app visibility and rankings through ASO strategies

- Optimize keywords, creatives, and listings across app stores

Competitor & Market Analysis

- Conduct in-depth competitor benchmarking and positioning analysis

- Identify differentiation opportunities

Stakeholder Management

- Collaborate with product, design, growth, and sales teams

- Work with external partners and vendors to drive marketing initiatives

What Were Looking For

- 25 years of experience in Product Marketing for B2C digital products

- Strong experience in GTM, product launches, and lifecycle marketing

- Proven track record in mobile app growth / scaling (iOS preferred)

- Hands-on experience in A/B testing, user analytics, and performance tracking

- Strong analytical, problem-solving, and communication skills

Preferred Background

- Experience in B2C tech companies (Fintech, EdTech, AdTech, TravelTech, etc.)

- Exposure to mobile-first products and growth environments

- Stable career with consistent tenure (2+ years per role preferred)

Whats in It for You

- Opportunity to work on high-growth B2C mobile products

- End-to-end ownership of product marketing and growth initiatives

- Collaborative and innovation-driven work culture

Perks & Benefits

- Flexible work hours & leave policies

- Health insurance for you and your family

- Maternity / Paternity benefits & adoption assistance

- Learning & development support

- Team offsites & engagement activities

- Gym access, concierge services & lifestyle benefits

Important Notes

- Candidates must be from B2C tech product companies (non-ecommerce)

- Experience in mobile app launches and scaling is mandatory

- Frequent job changes or lack of stability may lead to rejection