Assistant Marketing Manager - Educaion/FMCG/Banking/Telecom/Healthcare

Description:

Marketing (IIT-JEE, NEET & Foundation Division)

Location: Chennai (Corporate Office)

Open Positions: 10

Experience Required: Minimum 3 years

Preferred Industries: Education / FMCG / Banking / Telecom / Healthcare

About the Organization:

A reputed and fast-growing educational organization with a strong presence in test preparation and academic excellence is looking for dynamic professionals to join its Marketing Division in Chennai. The company focuses on delivering top-quality education programs for IIT-JEE, NEET, and Foundation-level students across India.

Role Overview:

The Assistant Manager Marketing will be responsible for developing, executing, and managing marketing strategies to promote the organizations programs for IIT-JEE, NEET, and Foundation courses. This role demands creativity, strategic thinking, and the ability to drive measurable marketing results across digital and offline channels.

Key Responsibilities:

- Plan and implement marketing strategies to achieve student enrollment and revenue goals.

- Execute online and offline marketing campaigns, including social media, print, events, and local outreach.

- Collaborate with academic, sales, and counseling teams to design and run promotional activities.

- Organize seminars, workshops, and school outreach programs for student engagement.

- Conduct market research and competitor analysis to identify new marketing opportunities.

- Manage marketing budgets and ensure cost-effective campaign execution.

- Coordinate with vendors and creative agencies for campaign deliverables.

- Track and report campaign performance using analytics tools and dashboards.

- Ensure consistent brand messaging and effective communication with target audiences.

- Supervise marketing executives and ensure alignment with organizational goals.

Required Skills & Competencies:

- Minimum 3 years of relevant experience in marketing, preferably in Education, FMCG, Banking, Telecom, or Healthcare sectors.

- Strong understanding of marketing strategy, campaign management, and lead generation.

- Excellent verbal and written communication skills.

- Proficiency in digital marketing tools, CRM systems, and data analysis platforms.

- Leadership, time management, and team coordination skills.

- Creative mindset with analytical thinking and problem-solving ability.

Educational Qualification:

- Bachelors degree in Marketing, Business Administration, or related field.

- MBA/PGDM in Marketing will be preferred.