Assistant Manager - SEO

Key Responsibilities:

- Plan, execute, and continuously optimize end-to-end SEO strategies to maximize organic visibility and audience growth across all company digital properties.

- Conduct comprehensive keyword research, site audits, and competitor analysis for ongoing optimization.

- Oversee technical SEO improvements including website architecture, site speed, mobile-friendliness, crawlability, and indexation.

- Collaborate with content, product, and web development teams to ensure SEO best practices are seamlessly integrated.

- Develop high-quality and SEO-friendly content briefs for editorial and video teams.

- Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, and other industry-standard platforms, deriving actionable insights and reporting regularly.

- Identify and resolve on-page and off-page SEO issues, including link building, site errors, redirects, and structured data.

- Stay updated with the latest trends and algorithm updates in SEO, proactively adapting strategies to maintain and improve rankings.

- Work cross-functionally to execute digital marketing projectsensuring SEO is prioritized in all

campaigns.

- Perform A/B testing and track results to inform ongoing strategies.

Required Skills and Qualifications:

- Minimum 3-5 years of hands-on SEO experience, ideally within Media & Entertainment or similar fast-

paced industries. Preferable industry EdTech.

- Deep proficiency with Google Analytics, SEMrush, and other leading SEO tools (e.g., Ahrefs, Screaming Frog, Moz, Google Search Console).

- Updated with Latest Google Core Updates, LLM Search Optimization etc.

- Strong understanding of technical SEO, on-page and off-page optimization, website architecture, and content strategy.

- Data-driven mindset with strong analytical skills to interpret statistics and trends for performance improvement.

- Excellent verbal and written communication skills.

- Understanding of HTML/CSS basics and the ability to work with web developers to implement technical changes.

- Strong organizational skills and ability to manage multiple tasks efficiently.