About the Role

We are looking for a Media Planning professional with experience in TV and Digital advertising to support integrated campaign planning and execution. The role involves working closely with internal teams to develop effective media plans, monitor campaign performance, and derive actionable insights to optimize media investments.

This is an excellent opportunity for professionals from media agencies or advertising firms who have hands-on experience in TV media planning and digital campaign management.

Key Responsibilities

Media Planning & Execution

- Assist in developing integrated media plans across TV and digital platforms to maximize campaign reach, frequency, and effectiveness.

- Support end-to-end media planning, including plan creation, scheduling, and campaign monitoring.

- Work on media mix recommendations and plan optimization to improve campaign performance.

Campaign Management

- Monitor campaign delivery across TV and digital platforms to ensure planned objectives are met.

- Evaluate media performance and derive data-driven insights for campaign optimization.

- Support impact analysis and post-campaign reporting.

Tools & Media Insights

- Use media planning and analytics tools for plan evaluation, competitive tracking, and reporting.

- Analyze campaign data to strengthen media recommendations and improve media ROI.

Cross-Team Collaboration

- Work closely with strategy, buying, and client servicing teams to ensure timely campaign delivery.

- Support media proposals, presentations, and new business pitches.

Ideal Candidate

Mandatory (Experience)

- Minimum 1+ years of experience in media planning across TV and Digital platforms.

- Experience supporting end-to-end media planning including plan creation, scheduling, and campaign monitoring.

Mandatory (Campaign Management)

- Must have experience monitoring campaign delivery, evaluating media performance, and deriving insights for optimization.

Mandatory (Collaboration)

- Experience working with strategy, buying, and client servicing teams, and supporting media proposals or new business pitches.

Mandatory (Tools)

- Exposure to media planning tools such as YUMI, Telmar, Comscore, Mediaocean, Mediatool, BARC, TAM or similar platforms.

Mandatory (Marketing)

- Familiarity with Meta Ads and Google Ads platforms.

Preferred

Preferred (Client Exposure)

- Experience working on FMCG or service sector clients will be an advantage.

Why Join

- Opportunity to work on large-scale integrated media campaigns

- Exposure to TV + Digital media planning strategy

- Collaborative environment working with strategy, buying, and client teams