Assistant Manager - Sales Excellence - FMCG

Position: Assistant Manager - Sales Excellence

Location: Bangalore (HO)

Department: Sales Automation

Reporting to: Associate Vice President - Sales Development

Team: 3 - 4 executives

Job Purpose:

1. Sales Automation (SFA) Implementation & User Support:

- Support the rollout and implementation of the Sales Automation / SFA tool across the sales organization.

- Provide day-to-day user support to ASMs, Sales Officers, and Salesmen for SFA-related issues.

- Assist in conducting training sessions, refresher programs, and onboard training for new users.

- Track daily SFA usage, login activity, order booking, and reporting compliance.

- Maintain SFA user master data and coordinate with the IT/SFA vendor for issue resolution.

- Prepare weekly adoption reports and highlight gaps to the Sales Excellence Head.

2. Distributor Lifecycle Management:

- Support the process of distributor onboarding, addition, and deletion as per company SOPs.

- Ensure proper documentation, data validation, and system configuration for new distributors.

- Maintain distributor database and coordinate with regional teams for updates.

- Conduct periodic checks to ensure distributor information accuracy in the system.

3. Sales Discipline & Field Execution Monitoring:

- Track key discipline parameters such as: Market working hours, Beat / route adherence, Order booking frequency, and Coverage compliance.

- Generate reports on call productivity, coverage %, and order conversion.

- Coordinate with ASMs and RSMs to close discipline gaps and improve field efficiency.

- Support periodic field productivity improvement initiatives.

4. Customer Support & Distributor Engagement:

- Support the customer success team handling distributor and consumer queries.

- Monitor and track complaints, service requests, and escalation cases.

- Ensure timely resolution of distributor complaints through coordination with internal teams.

Desired Candidate Profile:

- 3 - 6 years of experience in FMCG Sales Operations / Sales Excellence / Sales MIS / SFA support roles.

- Exposure to Sales Automation / SFA / DMS systems is preferred.

- Strong understanding of field sales operations and distributor processes.

- Good analytical and reporting skills.

- Proficiency in Excel, MIS reporting, and dashboard preparation.

- Good communication and coordination skills with cross-functional teams.