Assistant Manager - Retention Marketing

Key Responsibilities:

Campaign Management & Coordination:

- Schedule and execute daily/weekly campaigns across WhatsApp, SMS, Email, and Push Notifications.

- Coordinate with the creative and content teams for timely delivery of assets.

- Plan and monitor email warm-up and campaign deliverability health.

Planning & Calendar Management:

- Maintain and execute the monthly brand and retention calendar across channels.

- Plan targeted campaigns for different customer segments - new, lapsed, loyal, and high-value users.

- Support omnichannel campaign alignment between stores and online channels.

Reporting & Analytics:

- Prepare daily campaign performance reports, weekly retention spends & revenue summaries, and monthly ROAS reports.

- Track and report key metrics:

- 1-month and 6-month retention

- Returning customer rate (monthly & bi-yearly)

- CLTV and Omnichannel Retention

- Analyze campaign impact on event funnels and share insights for improvement.

Automation & Journey Optimization:

- Maintain automation hygiene across all journeys (welcome, cart abandonment, checkout, post-purchase, win-back).

- Identify drop-offs and optimize journey touchpoints to improve conversions and engagement.

Performance & Growth:

- Contribute to improving key retention KPIs - repeat purchase rate, retention %, and CLTV.

- Collaborate with the team to test new retention strategies and identify what drives the most impact.