" The primary objective of the Senior Executive role is to work closely with the PR & Marketing team strategically. It is necessary for the candidate to have agency experience in the domain of fashion & lifestyle and is well versed with the understanding of Fashion PR. Please apply if you have experience only in the fashion industry handling press releases as well as media relations. We are not looking for candidates from other industries for this role as Fashion communication is the core requirement for this job. PR focus : - Corporate PR - Developing news angles, stories and pitches to Business Media, products and services. - Product PR- Flair for creativity, strategic thinking and innovation - PR Campaigns - Work on 360 degree campaigns to build a strong PR Narrative - Media Management- Good industry knowledge and experience in building influential networks. - PR Events & Seasonal Press Previews- Work on events & launches with Event agencies & other agencies involved - Press Room Management- work with fashion & lifestyle media on sourcing & shoots and inventory control Internal Communications : - Sustainability- Work on Sustaniability initiatives from business side and overall company side - CSR Initiatives- Ability to work on CSR led projects and portfolios - Internal Editorial Services & Reporting- High levels of communication - both presentation, verbal and written skills. Strong communication skills with excellent presentation and data analysis capabilities - Working with GHQ & Media- To work with Global Headquarters to align and lead projects in India - Work with Internal teams - Customer Service, Merchandising, E- commerce, Logistics, HR etc- Internal team liaison on working closely across internal teams to drive Marketing & PR campaigns Brand Marketing : - Celebrity Campaigns- Work on celebrity campaigns. Ideation and execution with celebrity teams, editorial teams and production - Community & Influencer Marketing- work on Influencer campaigns, Concept & execution plans. Aptitude to build a network of influencers and press commentators - Product KOL Campaigns- Identify the right mix of KOL's to endorse products & build brand positioning - GNG & Association with Brands- Work with community driven brands & highlight the synergy between brand and them

Mumbai

Assistant Manager - Public Relations & Communications - Fashion & Lifestyle 

Job Description for Assistant Manager - Public Relations & Communications - Fashion & Lifestyle  in Human Fra in  Mumbai for (4-8) years of experience. Apply Now!