Roles & Responsibilities:

- Collaborate with cross-functional teams to ideate and develop innovative mobile app product concepts based on market opportunities and user needs.

- Conduct market research, user research, and competitive analysis to identify emerging trends, customer pain points, and product positioning opportunities.

- Develop and execute end-to-end go-to-market (GTM) strategies for new product launches and feature rollouts.

- Work closely with product, design, growth, and analytics teams to align marketing initiatives with product capabilities and business goals.

- Drive pre-launch and post-launch marketing initiatives including positioning, messaging, launch planning, and user acquisition strategies.

- Manage and optimize the user lifecycle journey from acquisition to engagement, retention, and reactivation.

- Leverage data-driven insights and customer behavior analytics to improve user engagement and product adoption.

- Design, execute, and analyze A/B testing experiments to optimize campaign performance, user journeys, and key marketing metrics.

- Implement App Store Optimization (ASO) strategies to improve app visibility, discoverability, and conversion across app marketplaces.

- Monitor competitor activities, product launches, and industry trends to identify strategic opportunities and improve market positioning.

- Collaborate with internal stakeholders including product, sales, design, and engineering teams to ensure smooth product launches and campaign execution.

- Build and maintain strong relationships with external stakeholders, partners, agencies, and vendors where required.

Ideal Candidate Criteria:

- 2+ years of experience in Product Marketing for digital or technology products.

- Strong experience in pre-launch and post-launch marketing activities including user research, positioning, messaging, GTM strategy, and launch execution.

- Experience launching or scaling mobile applications, preferably on iOS platforms.

- Strong understanding of B2C product marketing, user behavior, growth strategies, and mobile app ecosystems.

- Hands-on experience in App Store Optimization (ASO), user lifecycle management, and campaign performance analysis.

- Experience conducting competitor research, market analysis, and customer insight generation.

- Strong analytical mindset with experience in A/B testing, data interpretation, and optimization of marketing campaigns.

- Excellent stakeholder management and cross-functional collaboration skills.

- Strong communication, storytelling, and presentation abilities.

- Candidates must come from B2C technology product companies such as FinTech, EdTech, AdTech, TravelTech, or similar digital-first product organizations.

- Candidates from e-commerce or service-led platforms such as Swiggy, Zomato, Ola, Uber, Zepto, Amazon, Meesho, or Flipkart will not be considered.

- Preference will be given to candidates from companies where the core user experience is driven primarily by technology products rather than physical service delivery.

- Strong stability in career history is mandatory, with a minimum of 2 years tenure in each role preferred.

- One short stint may be acceptable if supported by long-term tenure in a previous organization.

- Total years of experience should not exceed 5 years.

Perks, Benefits & Work Culture:

- Flexible work hours and leave policies

- Salary advance support

- Maternity, paternity, and adoption assistance benefits

- Butler and concierge services

- Team off-sites and employee celebrations

- Comprehensive insurance coverage for employees and family

- Interest-free loan support

- Gift vouchers for special occasions

- Fully equipped gym facilities

- Education sponsorship and learning programs