Assistant Manager - Marketing - Retail/Auto/Lubricant Business

Designation: Assistant Manager - Marketing

Function: Marketing - Retail Business

Location: Gurugram

Key Deliverables:

- Drive brand-building initiatives across ATL, BTL, and digital platforms

- Lead creative development - advertising, packaging communication, POSM

- Manage creative & advertising agencies end-to-end

- Design and execute retail marketing programs for dealers, mechanics & influencers

- Support new product launches and rebranding initiatives

- Track brand health, campaign effectiveness, and market trends

Ideal Candidate Profile:

- Marketing experience with strong retail brand-building exposure.

- Background in FMCG, consumer goods, automotive aftermarket, or allied industries

- Proven experience working with creative agencies and event management

- Digital marketing exposure (social media, performance marketing, content, CRM) is a strong added advantage

- Lubricant / automotive exposure preferred but not mandatory

Qualification:

- MBA / PGDM (Marketing) from a premium institute preferred

General Skills & Behavioural Competencies:

- Excellent communication skills with strong command over English

- Strong presentation and storytelling skills, capable of influencing internal and external stakeholders

- Leadership qualities with ability to take ownership and drive initiatives in a growing business

- Strong interpersonal and stakeholder management skills

- Strategic thinking combined with hands-on execution mindset

- High levels of discipline, structure, and attention to detail, suited to a Japanese work culture

- Proactive, resilient, and adaptable in a dynamic retail environment

Non-Negotiables:

- Demonstrated consumer / retail brand-building experience

- Hands-on exposure to ATL & BTL marketing

- Experience managing creative agencies