Assistant Manager - Marketing - Retail

- Execute brand awareness, acquisition, and re engagement initiatives which drive the growth of offline & online business.

- Support in developing a robust annual marketing strategy assessing overall product marketing plans and aligning priorities against the overall business calendar and goals.

- Execute and maintain an action-oriented, easy to understand, monthly marketing performance report for offline & online.

- Support in executing an impactful 360-degree marketing plan across traditional and digital platform. Analyse and drive media performance across all mediums.

- Manage media & digital agency relationship to drive KPIs and optimise media spend and performance.

- Manage customer database including ongoing maintenance and regular database updates for better customer insight.

- Support in conceptualising, managing and executing key events in cooperation with store network & key organisational functions to create brand awareness and maximise commercial success.

- Execute seasonal GTM in alignment with brand standards and relevant team members.

- Collaborate cross-functionally with critical stakeholders including Retails Sales & Operations Manager, Product & Merchandising Manager, Visual Merchandising and Finance.