Assistant Manager - Marketing Automation

Assistant Manager - Marketing Automation

We are hiring for an esteemed client of Innoquest that is a large insurance brokerage firm and we are looking for someone with strong experience in marketing automation.

Position Overview:

We are seeking a skilled Marketing Automation Team Lead to oversee and guide the India team in Lead Management, Email, Platform, Campaign Operations, and Project Management, with a strong focus on leveraging Salesforce Marketing Cloud. The ideal candidate will play a pivotal role in managing and enhancing the team's expertise in Salesforce Marketing Cloud, while collaborating closely with our US-based team to ensure alignment in team performance and skills as we introduce and refine features, processes, and capabilities.

Key Responsibilities:

- Utilize in-depth knowledge of Salesforce Marketing Cloud to comprehend and optimize our custom processes, features, and capabilities.

- Lead, mentor, and develop a team of 15-20 members, enhancing their skills and knowledge. Provide ongoing support and training to team members, addressing questions and facilitating their professional development.

- Oversee and support the lead evaluation process, ensuring the team efficiently qualifies and distributes marketing leads to the business in a timely manner, while continuously seeking opportunities for process improvement.

- Collaborate with onshore marketing automation leaders to analyze business requirements and devise effective solutions within Marketing Cloud.

- Conduct performance reviews to ensure team members adhere to Key Result Areas (KRAs) and adjust roles as necessary to meet evolving needs.

Must Have Qualifications:

- Demonstrated experience in team management and leadership.

- Expertise in Salesforce Marketing Cloud.

- Preferred: Salesforce Marketing Cloud Engagement Certifications.

- Knowledge of Salesforce.com.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively.

Nice To Have Qualifications:

- Experience and knowledge of Adobe Workfront.

- Understanding of agile development processes.