Assistant Manager - Marketing

1. Campaign Performance & KPI Management:

- Track, analyze, and optimize key metrics such as delivery rates, response rates, CTR, conversion rates, and engagement levels across all channels.

- Prepare daily/weekly/monthly reports with actionable insights to improve performance.

- Identify trends, performance dips, and improvement opportunities.

2. Multi-Channel Campaign Execution:

- Plan, schedule, and execute daily campaigns across SMS, RCS, IVR, WhatsApp (WABA), and Truecaller.

- Ensure campaign accuracy, timely execution, and adherence to business goals.

- Manage targeting, segmentation, and personalization for each campaign.

3. Channel Infrastructure Management:

- Oversee and maintain technical and operational infrastructure for all data marketing channels.

- Manage vendor relationships related to SMS/RCS gateways, WABA, IVR systems, and Truecaller solutions.