Assistant Manager - Marketing

Assistant Manager - Marketing

Description:

Job Summary:

The Assistant Manager Marketing will support the planning, execution, and management of marketing strategies and campaigns to enhance brand visibility, generate leads, and drive business growth.

This role requires a balance of strategic thinking and hands-on execution, working across digital, content, and offline channels to deliver measurable marketing outcomes.

The ideal candidate is creative, data-driven, and experienced in managing multi-channel marketing campaigns while collaborating with cross-functional teams.

Key Responsibilities:

- Assist in developing and executing annual marketing plans aligned with business goals.

- Support brand positioning, go-to-market (GTM) initiatives, and campaign planning across multiple platforms.

- Conduct market research and competitor analysis to identify opportunities, trends, and customer insights.

- Manage marketing budgets, track spending, and ensure optimal ROI on campaigns.

- Plan and execute digital marketing campaigns across platforms including Google Ads, LinkedIn, Meta, and email marketing.

- Manage SEO, SEM, social media presence, and website content updates in coordination with internal and external teams.

- Track and optimize lead generation and conversion through marketing automation and CRM systems (e.g., HubSpot, Salesforce, Zoho).

- Analyze campaign performance metrics and provide actionable insights for improvement.

- Ensure brand consistency across all communication channels and marketing materials.

- Coordinate with creative and content teams to develop impactful marketing collateral, videos,

presentations, and social media content.

- Plan and manage content calendars, ensuring timely publishing and campaign alignment.

- Support PR, events, and corporate communication initiatives to strengthen brand image.

- Assist in planning and executing product launches, webinars, tradeshows, and marketing events.

- Collaborate with vendors, agencies, and event partners for timely execution of campaigns.

- Track campaign deliverables, measure effectiveness, and prepare post-campaign reports.

- Monitor and analyze campaign KPIs such as engagement, traffic, leads, and conversions.

- Prepare monthly marketing performance reports and dashboards for management review.

- Leverage analytics tools (Google Analytics, HubSpot, SEMrush, etc.) for insights and optimization.

- Work closely with Sales, Product, and Design teams to align marketing activities with business objectives.

- Support internal communication initiatives and help coordinate promotional activities across departments.

Required Qualifications:

- Bachelors or Masters degree in Marketing, Business Administration, Communications, or related field.

- 3 to 6 years of experience in marketing, brand management, or digital marketing roles.

- Hands-on experience with digital marketing tools and platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager).

- Knowledge of SEO/SEM, content marketing, email campaigns, and social media strategy.

- Proficiency in MS Office, Google Analytics, and marketing automation/CRM tools (HubSpot, Zoho, Salesforce, etc.)

- Strong communication, analytical, and project management skills