Assistant Manager - Market Research

We are seeking a detail-oriented and highly analytical Market Research Specialist to drive internal research initiatives for our diverse service offerings.

The individual will be responsible for creating a structured research and intelligence framework that provides annual deep dives and monthly bulletins on each of core products and services (Tax, Consulting, Risk, Outsourcing and other service portfolios).

Key Responsibilities:

Annual Service Intelligence Reports:

- Conduct comprehensive market research on each of Nexdigm service verticals (e.g., Direct & Indirect Tax, BPM, Consulting, Risk Advisory).

- Build competitive benchmarking, demand mapping, market sizing, SWOT analysis, and pricing intelligence for each service.

- Highlight emerging opportunities, customer needs, and service-level innovations.

- Collaborate with service line heads to validate insights and ensure relevance.

Monthly Intelligence Bulletins:

- Publish monthly bulletins per service line covering:

- Key regulatory and market updates.

- Competitive moves and best practices.

- Social Media updates on identified competitors ( Trending post on a service line, and major award / recognition etc.

- Notable client wins/losses in industry.

- Sector-specific demand signals and news.

- Coordinate with BD, sales, and practice leaders to gather inputs and refine insights.

Industry & Sectoral Monitoring:

- Track and summarize macroeconomic trends, government policy shifts, technological disruptions, and sectoral drivers that impact Nexdigm offerings.

- Develop early warning signals and opportunity maps for the firms leadership.

- M&A activities and leadership movement in competition or eco system of that service offerings.

Knowledge Base & Repository Management:

- Build a centralized repository of industry research, competitor profiles, whitepapers, analyst reports, and primary interviews for internal use.

- Maintain version control and historical comparison.

Stakeholder Collaboration:

- Engage with senior management, marketing, and sales teams to align insights with GTM and business strategy.

- Present findings through dashboards, presentations, and internal newsletters.

Required Qualifications & Skills:

Education:

- Bachelors degree in business, Economics, Statistics, or related field (mandatory).

- Masters degree or MBA with specialization in Market Research / Strategy / Business Intelligence.

Experience:

- 3 - 5 years of experience in market research, business intelligence, or strategic research roles.

- Exposure to professional services / consulting / B2B service domains is a plus.

Technical Skills:

- Proficiency in secondary research tools (e.g., Factiva, Statista, IBISWorld).

- Working knowledge of primary research techniques (questionnaire design, expert interviews, survey interpretation).

- Excel (advanced), PowerPoint, Power BI/Tableau (preferred).

- CRM/knowledge base tools and newsletter tools.

Key Competencies:

- Strong analytical and data interpretation skills.

- High attention to detail and structured thinking.

- Excellent written and verbal communication skills.

- Strong sense of ownership and deadline orientation.

- Comfortable working in a fast-paced, cross-functional environment.

Growth Opportunities:

- Exposure to strategic leadership, marketing, and business planning functions.

- Cross-functional learning across all service verticals.

- Opportunity to shape a research-driven internal intelligence ecosystem.