Assistant Manager/Manager - Retention Marketing - D2C/Beauty/Personal Care Business

Assistant Manager/Manager - Retention Marketing D2C brand only female candidate only

Company Overview:

We are a rapidly growing D2C brand in the beauty and personal care space, focused on providing innovative and high-quality products directly to consumers. Our operations span across multiple online platforms and our own e-commerce website, reaching a significant customer base across India.

Role Overview:

As the Assistant Manager/Manager - Retention Marketing, you will be responsible for developing and executing strategies to improve customer retention and lifetime value. You will work closely with the marketing, product, and customer service teams to create personalized experiences and targeted campaigns that drive repeat purchases and foster customer loyalty. This role directly impacts our revenue growth and brand advocacy by ensuring our customers remain engaged and satisfied.

Key Responsibilities:

- Develop and implement retention marketing strategies across various channels (email, SMS, push notifications, etc.) to increase customer lifetime value.

- Analyze customer data and behavior to identify opportunities for personalized communication and targeted offers.

- Design and execute A/B tests to optimize campaign performance and improve key metrics such as open rates, click-through rates, and conversion rates.

- Manage and optimize CRM programs to segment customers, automate marketing workflows, and deliver relevant content.

- Collaborate with the product team to identify and address customer pain points and improve the overall customer experience.

- Monitor and report on the performance of retention marketing initiatives, providing insights and recommendations for improvement.

- Manage the retention marketing budget and ensure efficient allocation of resources.

- Stay up-to-date with the latest trends and best practices in retention marketing and D2C e-commerce.

Required Skillset:

- Demonstrated ability to develop and execute successful retention marketing strategies in a D2C environment.

- Strong understanding of CRM principles and experience with CRM platforms.

- Proficiency in customer analytics and data-driven decision-making.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

- Proven ability to manage budgets and track ROI.

- Bachelor's/masters degree in Marketing, Business, or a related field.

- 3-6 years of experience in retention marketing, preferably within a D2C brand.

- Must be a female candidate.

- Ability to work on-site in Gurgaon/Gurugram.