Job Description: Assistant Manager/Manager Client: Media & Entertainment Responsibilities: - Monitor key performance indicators (KPIs) and track the channel's performance against industry benchmarks. - Conduct in-depth research and analysis on industry trends, competitor activities, and audience preferences to identify new opportunities and challenges - Derive learnings from past case studies- Success and failures - Drive viewership growth through: FPC Optimisation on Break Pattern Optimisation , Strategic and tactical changes through in-depth analysis Continuous monitoring of Consumer data, Competition, distribution, shows, markets and campaigns - Ensure smooth operations by ensuring timely closure of FPC, advance planning and communication to key stake holders - Collaborate closely with cross-functional teams. - Present research findings, reports, and recommendations to senior management and stakeholders in a clear and compelling manner. Qualifications : - Understanding of BARC software is a must - Bachelor's degree in market research, business administration, media studies, or a related field. A master's degree is preferred. - Proven experience in market research, strategy, or insights roles, preferably within the broadcasting or media industry. - Excellent analytical skills, with the ability to gather, interpret, and synthesize complex data from multiple sources. - Exceptional communication skills, both written and verbal, with the ability to present insights and recommendations effectively to diverse audiences. - Ability to work collaboratively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines. - A passion for the broadcasting and media industry, with a keen interest in staying updated on industry trends and emerging technologies

Mumbai

Assistant Manager/Manager - Marketing Research/Analytics/Consumer Insights - Media & Entertainment Firm 

Job Description for Assistant Manager/Manager - Marketing Research/Analytics/Consumer Insights - Media & Entertainment Firm  in Flexability by AMS in  Mumbai for (2-8) years of experience. Apply Now!