Assistant Manager/Manager - Marketing Analytics

ROLE DESCRIPTION:

- The role will report to the AVP/VP leading the team

- The role will involve working on multiple analyses through the year on business problems across the client life cycle acquisition, engagement, client experience and retention .

- This will involve leveraging multiple analytical approaches, tools and techniques, working on multiple data sources (client profile & engagement data, transactions & revenue data, digital data, unstructured data like call transcripts etc.) to provide data driven insights to business and functional stakeholders

Experience:

Must have:

- Marketing analytics experience

- Experience across different analytical methods like hypothesis testing, segmentation, time series forecasting, test vs. control comparison etc.

- Predictive modeling using Machine Learning

Good to have:

- Experience in financial services

- Digital Marketing and/or Digital Experience domain knowledge

- Experience with unstructured data analysis, e.g. call transcripts, using Natural language Processing (NLP)/ Text Mining

Skills:

Analytical Skills:

- Proficient in formulating analytical methodology, identifying trends and patterns with data

- Has the ability to work hands-on to retrieve and manipulate data from big data environments

Tools and Platforms:

- Proficient in Python/R, SQL

- Experience in PySpark, Hive and Scala

- Proficient in MS Excel, PowerPoint

Good to have:

- Experience with Tableau

Soft Skills:

- Strong analytical and problem-solving skills

- Excellent communication and interpersonal skills

- Be organized, detail oriented, and adaptive to matrix work environment