Assistant Manager - Lead Generation - Automotive Domain - Product Engineering Service Space

Job description:

- Responsible for all forms of Lead generation activity- Cold calling, email campaign, LinkedIn, social media, events, seminars, referrals, web leads and other forms of Lead Gen

- Responsible for connecting target companies decision makers to influence them to work with the organisation, identify potential targets to match the requirement / capability and set up qualified meetings with CxO, VP's, Heads etc

- Responsible for coordinating activities with those of other teams in Marketing / Sales to effectively reach out to decision makers

- This role demands a strong understanding of the product engineering space, various services lines, verticals, customers and competition, and the ability to translate this knowledge into setting up meetings with the organisation's prospects.

- Effectively articulate and map our value proposition to the prospects pain points

- Hand-off to the sales team in this role, you will ensure that the meeting targets for the campaign are met

Key skills:

- Strong knowledge of Automotive vertical

- Strong knowledge of Demand generation and sales process on Salesforce.

Experience : 8 - 12 years of experience in a similar Lead Gen role in product engineering service space