Assistant Manager - Growth & Strategy - D2C eCommerce

Purpose Of The Role:

We are looking for a highly motivated individual with a "figure it out" mentality to join our fast-moving growth and revenue division.

The ideal candidate will have a proven track record in performance marketing and team management, particularly within the D2C sector.

Roles & Responsibilities:

- We are seeking a highly motivated Ecommerce D2C Specialist to drive growth and operational excellence for our D2C business.

- The role requires a strategic thinker with a strong analytical mindset, expertise in ecommerce operations, and experience in performance marketing.

- Develop and implement marketing strategies to drive user acquisition, engagement, and retention Marketing for D2C brands.

- Manage and optimize the brands ecommerce store, ensuring a seamless user experience and conversion rate optimization (CRO).

- Oversee product listings, merchandising, pricing strategies, and promotional campaigns to drive sales.

- Collaborate with performance marketing teams to optimize paid campaigns across Google, Meta, and other digital platforms.

- Leverage SEO, email marketing, and retention strategies to enhance organic traffic and customer lifetime value (CLV).

- Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing, logistics, and operations.

- Identify opportunities for pricing optimization, bundling, and upselling to maximize average order value (AOV).

- Integrate omnichannel strategies, including retail partnerships and offline-to-online initiatives.

- Track, analyze, and report on key ecommerce KPIs, including revenue, traffic, conversion rate, CAC, ROAS, AOV, and retention metrics.

- Use data-driven insights to optimize strategies, identify growth opportunities, and implement corrective actions.

- Present performance updates and growth plans to leadership teams.

Qualification & Experience:

- 4+ years of experience in Growth & Strategy.

- Qualification: Graduation/Post Graduation specializing in areas of marketing preferably from premier institutes.

Skill Sets Required: