Assistant Manager - Finance Controller - FMCG

About Company

An FMCG startup specializing in healthy food options, with a strong presence across leading e-commerce platforms, offline retail stores and various other channels.

Job Description

Role Overview:

The Finance Controller will be responsible for overseeing and optimizing the entire finance function across verticals including manufacturing, multi-brand cloud kitchens, e-commerce marketplaces, general trade, modern trade, and D2C platforms.

The ideal candidate will combine strategic financial leadership with operational execution and compliance across a fast-paced and complex business environment.

Key Responsibilities:

Financial Planning & Strategic Control

- Lead budgeting, forecasting, financial modelling, and planning across all business lines.

- Partner with leadership to align financial strategy with business growth plans including new

kitchen launches, retail expansion, and capex for manufacturing.

- Design and own the long-term financial roadmap, unit economics, and cost optimization.

Accounting & Compliance

- Ensure accurate and timely financial statements, monthly closing, and reporting across functions.

- Own statutory compliance, audits, and tax-related matters (GST, TDS, Income Tax, etc.

- Liaise with external auditors, regulatory bodies, and financial institutions.

Manufacturing Finance

- Monitor and analyze cost of goods sold (COGS), raw material procurement, wastage, and yield.

- Collaborate with plant teams to improve cost efficiency and production planning.

- Track inventory, overhead allocation, and cost optimization at unit level.

Cloud Kitchens & Retail Expansion

- Build kitchen-wise P&L and location-level profitability tracking.

- Oversee budgeting and ROI analysis for kitchen expansion and new store rollout.

E-Commerce & Marketplace Finance

- Coordinate with marketing and logistics to allocate spend and measure ROAS and contribution margins.

- Streamline invoicing, claims, and settlement processes.

Cash Flow & Working Capital

- Monitor working capital cycles receivables, payables, and inventory across functions.

- Forecast cash flow needs and ensure adequate liquidity for operations and growth.

- Build strong treasury and banking relationships.

Team Leadership & Technology Integration

- Lead and develop a high-performing finance team.

- Oversee ERP implementation and automation of finance processes.

- Drive analytics-led decision-making via financial dashboards and MIS reports.

Who Should Apply:

- May have worked in mid-sized companies, startups, or as Senior Controllers in smaller

organizations.

- strong finance & accounts experience, especially in FMCG, manufacturing, or startups.

- Strong command over accounting, taxation, compliance, and internal controls.

- Proven exposure to manufacturing unit economics and P&L ownership.

- Hands-on leader with strong execution capability, able to work in fast-paced, dynamic setups.

Whats In It For You:

- Be a part of one of India's fastest-growing F&B startups, at the forefront of functional nutrition.

- Work with passionate leaders, backed by credible investors, and be involved in strategic

decisions that impact scale.

- Ownership of the finance charter across manufacturing, tech, operations, and consumer

brands.