Assistant Manager - eCommerce Segment - FMCG Industry

Assistant Manager - eCommerce - Amazon - FMCG

Key Requirements:

- Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, profit and spend.

- Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing.

- Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.

- Drive new ideas and processes to improve the performance of campaigns across Ecommerce, including account structure, bidding, ad copy, and keyword development

- Develop and maintain a professional knowledge of new or emerging trending tools within the Amazon and online shopping space

- Analyse ASIN-wise performance in terms of sales, CTR, conversation rate, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance

- End to end deployment of digital media campaigns (Amazon Marketing Service, Flipkart Ads & Myntra Ads).

- Proficiency in managing moderate to large scale PPC accounts

- Daily Monitoring and optimizing of Campaigns, Reporting & Analytics.

- Weekly/Monthly internal review & reporting.

- Experience in Beauty and Personal Care industry and Amazon Marketing Service/Flipkart Ads certification will be a Plus.

Qualification (Mandatory)

- MBA (Marketing / E-commerce / Business Analytics)