Job Title: Assistant Manager Digital Marketing

Location: Gultekadi, Pune (Work from Office)

Experience: 35+ Years

Industry: EdTech / Digital Marketing / Education

Role Summary:

Edu Plus Now is seeking a passionate and results-oriented Assistant Manager Digital Marketing to lead and scale the organizations digital presence, brand visibility, and lead generation initiatives. The role involves planning, executing, and optimizing multi-channel digital marketing strategies while managing campaigns, analytics, and team development.

The ideal candidate will combine strategic thinking with hands-on execution to drive measurable marketing outcomes and business growth.

Key Responsibilities :

Digital Strategy & Campaign Management

- Oversee end-to-end digital marketing initiatives including email marketing, database marketing, display advertising, website campaigns, SEO, and ORM

- Plan, execute, and monitor digital campaigns aligned with business objectives

- Develop and manage campaign budgets and optimize ROI

Lead Generation & Growth

- Drive quality lead generation through digital channels

- Design and implement performance-driven growth strategies

- Create compelling ad copies across multiple digital platforms

Social Media & Brand Management

- Manage and grow social media platforms and engagement strategies

- Respond to social media inquiries and maintain brand reputation

- Create and promote content for courses, events, and campaigns

Analytics & Performance Optimization

- Track and evaluate key performance metrics including traffic, engagement, conversions, and campaign ROI

- Prepare marketing dashboards and performance reports

- Analyze campaign data and provide actionable insights

Team & Stakeholder Management

- Coordinate with advertising agencies and media partners

- Build and develop an in-house digital marketing team

- Stay updated with industry trends, tools, and emerging technologies

Technical & SEO Responsibilities

- Handle SEO strategy and implementation

- Work closely with website teams; understanding of PHP-based environments preferred

Candidate Requirements:

- Bachelors degree in Computer Engineering or equivalent (MBA/Marketing exposure preferred)

- 5+ years of experience in Digital Marketing or Advertising, including leadership responsibilities

- Strong understanding of social media platforms, digital marketing best practices, and website analytics tools

- Working knowledge of SEO and performance marketing

- Basic understanding of PHP or website backend environments

- Excellent communication, analytical, and creative problem-solving skills

- Up-to-date with digital marketing trends, tools, and technologies

Key Competencies:

- Digital Marketing Strategy

- Performance Marketing & Lead Generation

- Campaign Optimization

- SEO & Content Marketing

- Marketing Analytics & Reporting

- Team Leadership & Stakeholder Management

Why Join Edu Plus Now?:

- Opportunity to lead digital growth for a rapidly expanding EdTech brand

- Work with a reputed educational initiative of VIT Pune

- High ownership and strategic exposure

- Performance-driven and innovation-focused work culture