Assistant Manager - Digital Marketing - eCommerce

Job Description:

Position Summary:

To strategize, develop, implement, track, and optimize digital marketing campaigns across all digital channels to increase brand awareness, drive traffic, and generate qualified leads/sales aligned with Glow brand business objectives.

Principal Accountabilities:

- Develop and execute the overall digital marketing strategy.

- Define KPIs and ROI for digital marketing activities.

- Budget planning and allocation for digital initiatives.

- Manage paid and other digital campaigns.

- Handle communication through different channels (i. Social, Email, Whatsapp etc.)

- Optimize cost per lead (CPL), cost per acquisition (CPA), and conversion rates.

- Conduct A/B testing for ad creatives and landing pages.

- Improve website ranking and domain authority.

- Manage keyword strategy and back linking.

- Conduct regular SEO audits and implement technical SEO best practices for both On-page and Off-page.

- In coordination with Brand marketing/eCommerce Head, create content strategy for offline, online and social media promotions.

- Coordinate content calendar, creatives, and community engagement with marketing team.

- Ensure brand tone, messaging, and design consistency.

- Monitor website traffic, user behaviour, and funnel optimization.

- Coordinate with technical team for UI/UX improvements.

- Design and implement email campaigns for promotions, retention, and reactivation.

- Work with the sales/CRM team to nurture leads through drip campaigns.

- Track digital metrics using tools like Google Analytics, Search Console, Hub Spot, etc.

- Prepare weekly/monthly performance dashboards and insights for leadership.

- Use data-driven insights to improve campaign effectiveness.

- Manage internal digital marketing team and external agencies.

- Collaborate with other departments (Sales, Product, Creative, Technical etc.)

- Collaborate with influencers to promote campaigns

- Conduct A/B Testing

- Use Comparative analysis to examine the effectiveness of the digital marketing strategies and implement any gaps periodically.

Key Competencies:

- Strong knowledge of Google Ads, Facebook Ads, SEO, Analytics tools

- Strong Knowledge of E-Commerce Platforms and end to end E-Commerce Operations.

- Excellent written and verbal communication

- Analytical thinking and data interpretation

- Creative mind-set with attention to detail

- Project management and team leadership skills